Market it however you want, but when I lived in Scotland I never watched anyone pour any into a glass, or close a bottle back up.

They opened it. They drank it. Chaos followed.

It's equivalent to 'bum wines' in the US. Huge market would be teenagers and problem drinkers. They absolutely drink it in a single serving, it's an incredibly cost effective, high sugar way to get out of your mind. We certainly employed its dubious abilities in my teens.

Market it? No. Then again:

> A diet of four bottles a day has been described as 'not conducive to a long life' in a Scottish court.

But you could finish a whole bottle, even if you had a low tolerance for alcohol, because of the caffeine.