I don't know about marketing but if code reviews are done right I would love to know how something like 'AI feature' just slips in.

If the code looks correct, why not?

Perhaps people pushing AI slop are not that great at doing good code reviews; which is a shame, really.

They have the "AI" do the code review of course.

And don't imagine the LLMs are sentient, the directive to cram "AI" features down the users' throats is in the prompt.