Agree 100%. But while your case is valid, I have the impression hacker news often forgets that the average IT/web professional is often dealing with mid-size companies whose needs are not those of the front of the line startup that need to woo investors with technical complexity. Re your case, I develop wordpress solutions since 2010 and I would never touch anything like that with anything but ecommerce specific solutions. Never once suggested woocommerce to anyone, by the way, since I believe for example that for all the small-to-medium shop needs there are plenty of low code embeddable solutions that work better. And the minute you need a little more, then Shopify is quite a good option.