TANSTAAFL. Ads are just another way that lunch isn't free. You're welcome to consume all the ad paid content you want and then bitch about it. But it's just like complaining that other things cost money. However we pay for other people's labor, it's a corellary of opposing slavery. The alternative is compelled unpaid labor, or not consuming things. So choose: slavery, poverty, or perform labor to compensate other people for theirs. Sometimes that means waking up at 4am to work in the salt mines, and sometimes it means watching stupid ads. Personally I like having the occasional choice.