> It's odd to always say "Hashicorp, an IBM company". Looks like they want to assign blame.
All their branding does this now, including the HashiCorp logo on their website [0]. There's gotta be a name for this specific branding pattern, but I don't know it.
It’s endorsed branding. Basically when a parent company “endorses” its subsidiaries’ brands, but keep their own name (as opposed to renaming everything to IBM, like eg Google would do).
All their branding does this now, including the HashiCorp logo on their website [0]. There's gotta be a name for this specific branding pattern, but I don't know it.
[0] https://www.hashicorp.com/en/blog/products/terraform