If there's a fitting competitor worth switching to.
Plus most people don't get blamed when AWS (or to a lesser extent Cloudflare) goes down, since everyone knows more than half the world is down, so there's not an urgent motivation to develop multi-vendor capability.
Having no backup / contingency plan even if any third party system goes down on a time critical service means that you want to risk another disaster around the corner.
In those industries, accepting to wait for them for a "day or two" is not only unacceptable, it isn't even an option.