Perhaps that’s the point.

From a _consultancy_ it feels a bit on the nose. Do you have a system that's mostly working at the moment? We'll migrate that at huge cost to something else (for little upside, but it'll get sold in really well to senior management)

This marketing effort is aimed at shareholders, not customers or employees. The stock has been tanking hard and she's just replicating the strategy of staying in AI related news hoping for a bump. Hopefully it works, for the employees anyway, so they can dump their own shares.

should have gone with innovationeers

I like it - it’s like Disney’s Imagineer role, but much, much more stupid and without any of the fun stuff!

(Disney Imagineering seems like one of the coolest jobs on the planet: https://en.wikipedia.org/wiki/Walt_Disney_Imagineering)