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In smaller companies, sure.

But one of the big problems with our industry today (not unique to tech—it's a problem across all sectors) is massive consolidation. For a company like Google or Amazon, do you really think a gradual but significant increase in bugs is going to cost them profits? What's the mechanism? "Voting with your wallet" only works when there's a viable alternative, and these tech behemoths have been busily destroying all competition for decades with the blessing of the Chicago School antitrust "enforcers".

"The market will optimize for the best companies" only works when there's a free market. And that's not free market as opposed to a command economy: that's an idealized free market, where there's perfect competition, perfect information, and perfect liquidity. In other words, it only really works as a thought experiment.



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