The specific Sonder hotel mentioned in the article is still listed on the Mariott web site.[1]
"A stay you can count on. Experience travel without the guesswork. While every space is unique, you can always count on the Sonder Standard. All stays feature designer details, keyless entry, fast free WiFi and our 24/7 digital concierge."
Trying to make a reservation returns "Your session timed out, but you can start a new hotel search below."
This badly hurts Mariott's brand. Their page reads as if they stand behind Sonder.
Marriott supposedly has about 30 brands, and now you have to ask which of them are fake fronts.
I have stayed at a bunch of hotels in the last six months and come to the conclusion that price, brand, and reviews have no relation at all with quality.
Having been affected by this personally, I don't think Marriott cares about their brand at this point as they have achieved relative monopoly status. There are plenty of other horrible things they've accomplished in the last few years besides this. It makes me want to watch out for CitizenM similarly, because it's increasingly unclear what Marriott's actual role in your stay even is anymore.
The term monopoly means nothing if Marriott is one.
Not only does Marriott not own 95% of hotels with their brands, but in any given area, you can almost certainly find a competing Hilton/IHG/Choice/Hyatt brand.
It’s about as competitive as a market can get. What you probably are not aware of is a location where half or more hotels of the above brands are owned by the same people, and they franchise all the brands and choose all the prices. But even that is relatively rare.
I took a long road trip this summer and felt like I had plenty of options. My cumulative stays ended up:
1) Hilton
2) IHG
3) Choice
4) camping
5) AirBnB
"A stay you can count on. Experience travel without the guesswork. While every space is unique, you can always count on the Sonder Standard. All stays feature designer details, keyless entry, fast free WiFi and our 24/7 digital concierge."
Trying to make a reservation returns "Your session timed out, but you can start a new hotel search below."
This badly hurts Mariott's brand. Their page reads as if they stand behind Sonder. Marriott supposedly has about 30 brands, and now you have to ask which of them are fake fronts.
[1] https://www.marriott.com/en-us/hotels/nycho-the-merchant-hot...