The title of the post is 'the kind of company I want to be a part of'. This presents a more abstract philosophical question of what one should do and how one should be. I clicked the article expecting a piece about social utility, intellectual stimulation, or the role of firms in an increasingly complex moral environment.

Instead the author posited a point about pluralizing nouns.

This is the Californian ideology - do not engage with fucking anything at all, because we're all getting rich off pluralizing nouns.