As AI assistants like Grok and Perplexity power 40% of searches in 2025, brands lean on live dashboards from Profound and Evertune to track visibility in the $33.7B Generative Engine Optimization (GEO) market. But visibility isn’t verifiability. Real-time data is fast but often inconsistent, risking strategic missteps and regulatory exposure. Here’s why audits, like those from AIVO Standard™, are the missing piece for trustworthy AI visibility.