People have been tricked by counterfeits ever since the invention of writing (or even drawing) first made it possible for a person to communicate without being physically present.
At that moment, it simultaneously became possible to create "deep fakes" by simply forging a signature and tricking readers as to who authored the information.
And even before that, just with speaking, it was already possible to spread lies and misinformation, and such things happened frequently, often with disastrous consequences. Just think of all the witch hunts, false religions, and false rumors that have been spread through the history of mankind.
All of this is to say that mankind is quite used to dealing with information that has questionable authorship, authenticity, or accuracy. And mankind is quite used to suffering as a result of these challenges. It's nothing particularly new that it's moving into a new media format (video), especially considering that this is a relatively new format in the history of mankind to begin with.
(FWIW, the best defense against deep fakes has always been to pay attention to the source of information rather than just the content. A video about XYZ coming from XYZ's social media account is more likely to be accurate than if it comes from elsewhere. An article in the NYTimes that you read in the NYTimes is more likely to be authentic than a screenshot of an article you read from some social media account. Etc. It's not a perfect measure -- nothing is -- but I'd say it's the main reason we can have trust despite thousands of years of deep fakes.)
IMO the fact that social media -- and the internet in general -- have decentralized media while also decoupling it from geography is less precedented and more worrisome.
At that moment, it simultaneously became possible to create "deep fakes" by simply forging a signature and tricking readers as to who authored the information.
And even before that, just with speaking, it was already possible to spread lies and misinformation, and such things happened frequently, often with disastrous consequences. Just think of all the witch hunts, false religions, and false rumors that have been spread through the history of mankind.
All of this is to say that mankind is quite used to dealing with information that has questionable authorship, authenticity, or accuracy. And mankind is quite used to suffering as a result of these challenges. It's nothing particularly new that it's moving into a new media format (video), especially considering that this is a relatively new format in the history of mankind to begin with.
(FWIW, the best defense against deep fakes has always been to pay attention to the source of information rather than just the content. A video about XYZ coming from XYZ's social media account is more likely to be accurate than if it comes from elsewhere. An article in the NYTimes that you read in the NYTimes is more likely to be authentic than a screenshot of an article you read from some social media account. Etc. It's not a perfect measure -- nothing is -- but I'd say it's the main reason we can have trust despite thousands of years of deep fakes.)
IMO the fact that social media -- and the internet in general -- have decentralized media while also decoupling it from geography is less precedented and more worrisome.