In my opinion because this is a discussion about this announcement, and it kinda feels like with not one but _two_ top-level posts, Simon is just kinda trying to hijack this conversation and turn it into a conversation about his posts. I'm not saying Simon is spamming, because there's definitely some relevance here. But I am saying Simon is attention-seeking in an unbecoming manner. Simon's posts make the homepage regularly anyway, he doesn't need to post them in other threads.