What's odd is that the search engines, youtube, etc. get to claim the impartiality towards content applies to "impartiality" towards ads. I am younger, and I still almost got scammed trying to find a phone number to call a travel booking site. I called the number shown on Google, and they wanted to "verify my account" and triggered an email verification code. Only at the last minute did I realize it was an account takeover attempt. But that isn't Google perpetuating a crime?