My guess is that this is for impatient people; people who think that the prescribed use cases are somehow necessary for their "workflows"; people who subscribe to terms like "cognitive friction" within the context of these use cases; people who are...sort of lazy.
That's a really good question. Maybe it's because laziness is associated with a lack of intellect? And certain technologies, like AI and other software, are meant to augment our intellect.
These fancy words carry an intellectual/productive effect. When they're put to use it probably makes people feel like they're getting things done. And they never feel lazy because of this.
