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In my opinion, "who cares" era is the consequence of "care about this!" era that preceded it

if all loudspeakers scream "care about this", but don't give a thing (or worse) about something /you/ care - you stop caring in response



I would argue that "who cares" era is the consequence of post-"care about this" era (90s-2000s). It was going downhill after dotcom boom and took nearly vertical nosedive around 2012-2015 when mass of content generation happened.




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