> Leaders start with the customer and work backwards. They work vigorously to earn and keep customer trust. Although leaders pay attention to competitors, they obsess over customers.

I don’t see a contradiction at all. Their customers want to consume cheap products and get those products instantly if possible. If removing regulation lets them sell those products cheaper, ship them faster, that’s pretty aligned with the leadership principle it seems.

Customer will continue to “trust” Amazon because that trust isn’t that the product will be good. It’ll just be that Amazon will take it back and dispose it for them and send them something different.