The trick is figuring out where in the product lifecycle you are. Early on you want to go cheap, because you’ll be able to get way better for cheaper in a year or two anyway. Later on once the technology has matured this is less true.

> Later on once the technology has matured this is less true.

It depends on the cost curve. When the technology has matured, the cheap ones might be good enough, too.

Eg approximately all tooth pastes are equally effective, so you might as well go with the cheapest one that agrees with your taste buds.