Some years ago I gave a task to some of my younger (but intelligent) coworkers.
They spent about 50 minutes searching in google and came back to me saying they couldn't find what they were looking for.
I then typed in a query, clicked one of the first search results and BAM! - there was the information they were unable to find.
What was the difference? It was the keywords / phrases we were using.
Some years ago I gave a task to some of my younger (but intelligent) coworkers.
They spent about 50 minutes searching in google and came back to me saying they couldn't find what they were looking for.
I then typed in a query, clicked one of the first search results and BAM! - there was the information they were unable to find.
What was the difference? It was the keywords / phrases we were using.