I have a friend that works in advertisement programming. Quiet ironically, "do n... | Hacker News

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		cogman10 on Dec 10, 2024 \| parent \| context \| favorite \| on: Firefox removes "do not track" feature support I have a friend that works in advertisement programming. Quiet ironically, "do not track" had the opposite of the intended effect. They didn't store any information about a user, except in the case of the do not track signifier in which case they had special tracking logic to make sure they didn't include that user in their datasets and future user models.

secondcoming on Dec 10, 2024 [–]

All adtech companies (should) do this. The 'special tracking logic' is just a flag that says whether anything considered PII is logged or not.

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