It’s a bit more nuanced than people simply not caring. All things being equal, people will choose not to be spied on. Apple showed that pretty conclusively in my mind with the “allow app to track” toggle.
If your generational hypothesis is correct we should see that older people are less likely to allow the app to track. I personally doubt that but I don’t have the data. More likely is that young people are more likely to use newer technologies at all, and those technologies have other side effects.
People care, imo. Companies know this so they make it a pain in the butt to opt out. Plus, the harms are very abstract and rarely materialize. So unless a person has a lot of time to spend configuring everything, they usually don’t waste time turning tracking off.
If your generational hypothesis is correct we should see that older people are less likely to allow the app to track. I personally doubt that but I don’t have the data. More likely is that young people are more likely to use newer technologies at all, and those technologies have other side effects.
People care, imo. Companies know this so they make it a pain in the butt to opt out. Plus, the harms are very abstract and rarely materialize. So unless a person has a lot of time to spend configuring everything, they usually don’t waste time turning tracking off.