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isn't the point of seo to get in front of consumers?


Yes, but not for these articles. Here's a example situation where having good SEO with filler content that makes sense: Lebron James retires.

If you are faster and have the best SEO at that point in time then that means everyone trying to read about Lebron James retiring is going to search it in Google and is going to read your article first, and you're getting the ad revenue. It's a 90/10 situation. The "top" website in the rankings is going to get 90% of the clicks.

You can only be the "top" if your SEO to that point is also the "best". And to have that you need to have all this generated content.


The point is to use filler content to trick bots…

So people will see content ESPN is actually paying meaningful amounts of money to create ie videos.




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