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> It seems like they're just capitalising on their customers lack of technical know how and overcharging

So...doing what every other tech company does? Or really, any company does?

"Overcharging" is true if you value your time doing all this at $0. If you don't know how to "plug an API into an app", which is a lot of people, then it's definitely worth it. If you know how to do this, how long did it take you to learn, and what is that time worth to you? Was there something else you'd rather spend that time doing? Is that time worth $20 a month to you?

For you, the answer sounds like it's no, you'd rather do it yourself.



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