There's certain things that the iPad can do relatively cheaply, but they're not things anybody in our family would use all the time, but as a quick "oh, can I just borrow the iPad to xyz?", that would be fine. Wouldn't be a daily-driver (we're NixOS nerds in this house), but I imagine a lot of households would buy one whereas they otherwise probably wouldn't. We've had Surface Pros before, but the integration of pen/pencil and software availability left a lot to be desired if you wanted a dedicated tablet rather than a 2-in-1 experience. Never bought any further Surface Pros.