"Serious threat" until you find out that it won't match power-per-watt of the M3, or very likely whatever else Apple already has in the pipeline.

IIRC the SXE is only getting its rumored performance running at some 50-80W of power usage?

And it’ll be running windows. I cannot imaging having to use that again - it feels so backwards.

And I can’t imagine having to run macOS again.

Yeah but all they have to do is make it the slightest bit upgradeable or repairable and it'll leave apple in the dust with respect to ethical production.

Can it do the x86 TSO trick? There won't be much of a windows-on-arm ecosystem until Microsoft can fix their slow-ass emulation.

Qualcomm waited just long enough to get decent Linux support going. Now instead of buying a capable Aarch64 laptop as soon as possible, Qualcomm has to compete with the fact that I can perfectly play Halo from Linux on x86_64-linux via Proton.

I sort of know how things these go, so I know it would be a guess, but I'm curious how soon you think even kicking the tires on it would be. It's hard for me to get a feel when I've looked at the couple of userspace translate-y emus.

edit: Wow, the Monster Hunter demo from two weeks ago is mighty impressive.

19% slower doesn't meet very many definitions of "serious threat".

I'll repeat what i said earlier

Yet to be released chip only very slightly better than 1 year old chips

The press can't realize this yet

Also, real world speeds will be even slower for most users because unlike on M1 Macs, most software is still x86/x64 and will need to be run under translation to ARM. This is understandably a chicken and the egg problem of course because software developers see no need to port their Windows software to ARM due to its very low market share.

In this case, slightly worse; it's 20% slower than an M3 Pro (though the naming implies that maybe they're aiming more at the Max or Ultra end of the market, in which case maybe it's a lot worse?)

Oh, the press know. They also know that gimmicky headlines get clicks.

SERIOUS THREAT.