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The shopping ads would be a huge lose to many, they are the only reason I ever visit Google these days. I feel like the shopping ads fit my queries much much better than the actual search results if I'm actively looking for a product to buy.

Google as evolved into the number one product search engine. It's doesn't have ay advantage in actual search anymore. DDG, plain Bing and reskins/whitelabels like Ecosia deliver the exact same quality of result and often better, but I suspect that's because there's greater value manipulating Google results. What they can't do is compete with the search engine powering Google ads.



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