I feel like the problem here is that we do not have an effective way to match products with consumers who may find it useful without bad actors gaming the system. Companies with a modest marketing budget try to be as targeted as possible with advertising but companies with stupidly large budgets will optimize for “engagement and enragement” which will end up with them creating obnoxious advertisements that are spammed across all channels they can regardless of relevance because they can.

It’s a sad problem that we can’t expect to solve if we continue to limit our discussion around the symptoms of the diseased advertisement industry rather than the root causes of this cancer that ruins it for everyone like your company and most other small and medium sized players.