I block ads because they're a security risk. I have encountered browser-based attacks from ads that are supposed to come from reputable ad brokers, including on YouTube once. As long as the brokers don't properly vet the ads, those malware bits are not getting into my computer.
I really don't understand how Google and Facebook lost control of their own platforms to the extent that they actually serve malicious advertising.
Some people use the excuse of 'scale', and "can't monitor everything", but it's not like Google and Facebook don't have the resources to solve it, it's just that they have no motivation to solve it because it's not costing them anything to be a platform for malware and scams.
>it's just that they have no motivation to solve it because it's not costing them anything to be a platform for malware and scams.
While that's true, it glosses over the fact that not only is it "not costing them money," it's bringing in revenue -- those malware/scams are paid-for ads after all, aren't they?