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Ad revenue is down 40% from $5B in 2021 to a projected $3B in 2023. For reference, most other social media ad companies have had flat or slightly negative (~2%) revenue growth.

https://www.marketingbrew.com/stories/2023/04/12/twitter-s-a...

https://www.statista.com/statistics/271337/twitters-advertis....

https://variety.com/2023/digital/news/snap-q4-2022-earnings-...



Damn, if it wasn't for the debt he dragged the company into that could actually be manageable. There is a possible steady state for twitter to be more focused on right wing minded people who don't like being told unhappy truths or have their lies questioned, like tumbler has for dumb teens. It could very well just be smaller and continue on with that "niche" because it's a big niche. But that debt really puts some limits on future options.




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