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If that is the metric you want to go by, users outnumber advertisers by several orders of magnitude, so in this sense, anything that makes online ads easier is optimizing for the few at the expense of the many.


It's trying to increase the privacy of the users while not upsetting the advertisers.


"The advertisers can go f*k themselves" is probably the nicest way to put things. ;)


It's trying to make privacy invasions more palatable to people.




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