I'd argue that the difference is *memory*. When a service provider starts making...

		duskwuff on Dec 8, 2022 \| parent \| context \| favorite \| on: Apple introduces end-to-end encryption for backups I'd argue that the difference is memory. When a service provider starts making decisions based on an individual user's history, rather than only using factors which they can infer on the spot, that's the point at which I'd call the behavior "personalization".