> 1) they just ate every other 3rd party "secure" backup services lunch just like they did to the Hi-Res music industry.
This is not something to celebrate IMO, Apple keeps doing this and then pushing out the 3rd party options either by pure positioning and bankruptcy or by app store policy.
The result is no choice, no competition, and over time a worse product due to absence of market forces ... beyond the high resistance threshold of getting bad enough for a user to flip the table and exit the entire iOS ecosystem they've invested in - this is the danger of 100% vertical integration.
This is not something to celebrate IMO, Apple keeps doing this and then pushing out the 3rd party options either by pure positioning and bankruptcy or by app store policy.
The result is no choice, no competition, and over time a worse product due to absence of market forces ... beyond the high resistance threshold of getting bad enough for a user to flip the table and exit the entire iOS ecosystem they've invested in - this is the danger of 100% vertical integration.