That's not true-- you can buy uncured bacon. It's simply "uncut pork belly" which many companies turn into bacon.

We buy our pork belly direct from a farm and it hasn't been touched with anything.

Oh yeah that of course exists, didn't mean to imply it didn't.

Just the "uncured" but still processed bacon that is pretty much just regular bacon

That's fair-- if it's in a package, looks, smells and tastes like bacon it's probably bacon :)

“No added nitrates” usually means celery extract. (Ie nitrates)

Uncut pork belly isn’t bacon. Both are delicious, but definitely not the same thing.