Nicely written post but can't help noticing the elephant in the room being tiptoed around, which really makes me question the sincerity of the author.
The monsters need energy to power their civilisation. Why do social media companies measure engagement? What are they extracting? There is not one single mention of the "p word" in the article.
The last two sections are delivered with such heavy doses of naivety that this ends up just coming across as Orwellian in tone.
> “We should measure what we value, not value what we measure”
Who is "we"? Is "we" the shareholders? What do "they" value do you think?
The monsters need energy to power their civilisation. Why do social media companies measure engagement? What are they extracting? There is not one single mention of the "p word" in the article.
The last two sections are delivered with such heavy doses of naivety that this ends up just coming across as Orwellian in tone.
> “We should measure what we value, not value what we measure”
Who is "we"? Is "we" the shareholders? What do "they" value do you think?