Kinda weird that their conclusion contradicts the whole post.
> If I had to do it over again, I wouldn’t. But despite all the missteps and stress, the results might justify all the pain. I expected the new website to increase sales by 10-20%, but it’s been closer to 40%. In July, the TinyPilot website hit an all-time high of $72.5k in sales, 66% higher than before the redesign.
A simple website redesign increased sales by 40-66%, but you wouldn't do it again? Is the fact that it took longer and cost a few thousand dollars more than expected really that bad? That describes literally every software project in existence.
> If I had to do it over again, I wouldn’t. But despite all the missteps and stress, the results might justify all the pain. I expected the new website to increase sales by 10-20%, but it’s been closer to 40%. In July, the TinyPilot website hit an all-time high of $72.5k in sales, 66% higher than before the redesign.
A simple website redesign increased sales by 40-66%, but you wouldn't do it again? Is the fact that it took longer and cost a few thousand dollars more than expected really that bad? That describes literally every software project in existence.