Agencies as a rule, and I cannot understate this, are always trying to find a way to extract more money from you. It is the core of an agencies work. Most of their thinking and brain power go to extracting money from their clients. They achieved their goal spectacularly.
Realistically, they never would have taken you on as a client for 15k. It would be barely worth their time. Their goal was always to extract about 40-50k from you. And at the end of the day it looks like they did some pretty good work, so hey, you achieved your goal too, just at a much higher than desired price.
Realistically, they never would have taken you on as a client for 15k. It would be barely worth their time. Their goal was always to extract about 40-50k from you. And at the end of the day it looks like they did some pretty good work, so hey, you achieved your goal too, just at a much higher than desired price.