A lot of men who say they don't like makeup actually do like it without knowing. They just know so little about the makeup world that they don't recognize the "natural" look (while still preferring it). So I would take statements like "I don't like makeup" with a grain of salt, and parse them as "I like the natural look but don't like strong makeup" (what you said basically). Which isn't an uncommon preference at all.
It's pretty sly when you think about it, because these men are being lied to about what "no makeup" looks like. Who could tell what the real preferences are for someone lied to in such a way? The social experiments we are running on each other are utterly corrupted.
> these men are being lied to about what "no makeup" looks like.
or the women knows what men are after - which is naturally good looks, and using any and all methods to achieve that look. They are so successful that the men don't notice it is artificial.
So can you argue that it is the fault of men for wanting "natural beauty"? Or the fault of the women for trying?
Personally I still prefer the "natural" makeup look over other makeup styles (or nothing) even if I know that it's artificial, and it's likely that the men oblivious to natural makeup existing would react the same, instead of being upset that they were misled.
Similarly, I think women don't do it in order to mislead men but because men just prefer it that way.
I wouldn't call it a lie if it's clearly visible to other people who invested the time to figure it out, like most women and some men.
