Well, on paper:) You, personally, are an amazing marketing department no matter what your official title is; "The Soul of a New Machine", for instance, is brilliant at getting mindshare. To be fair, I'm fairly sure you don't think of what you're doing as marketing, but the only difference I see is that this is much more natural/sincere than 99.99% of similar efforts - you're actually just that passionate and good at sharing your passion.