That's still sales. People focus on "bad" sales, but "good" sales is about being honest about the capabilities of your offering and finding people who honestly need it. It's a bad practice long-term (both in business sales and dating sales) to be over-focused on short-term closing and not focused enough on long-term satisfaction.
As in, what is "sales"? It's the presentation of that offer. That might be an offer for a product, for companionship, for an intimate coupling. All of those are a form of sales.