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Cloud and developer setups are super sticky. If they have technical lock-in, then that switching cost is not just server vs revshare, but server + devops team + time spinning wheels on infra not focused on product + unknown glitches of a new environment vs revshare.

Essentially, the same business model as heroku -- free and affordable to start, but $$$$ at a medium scale. It will work until the business becomes an enterprise, which it seems Deta Cloud is adamant about not serving.



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