> I want to mostly focus on development and skip the marketing
Please don't. More often than not, better-marketed products win over better products. It's unfortunate, but that's how it is.
> I like building products after all.
Most of us do, but you're unlikely to gain any traction without marketing, and after failing to see tangible results, grow resentful towards your project and start losing interest. Been there, done that.
If you want to minimize time spent on marketing in the longer term, your best bets are word-of-mouth, referrals, and SEO (if you're after low-competition keywords). However, not all businesses are conducive to these strategies.
Regarding tools, pick the ones (1) you're familiar with, (2) don't have complex billing, (2) and don't lock you in (in that order). There are exceptions, but this is a good rule of thumb (and that's the rule I have been sticking to in my current business).
Please don't. More often than not, better-marketed products win over better products. It's unfortunate, but that's how it is.
> I like building products after all.
Most of us do, but you're unlikely to gain any traction without marketing, and after failing to see tangible results, grow resentful towards your project and start losing interest. Been there, done that.
If you want to minimize time spent on marketing in the longer term, your best bets are word-of-mouth, referrals, and SEO (if you're after low-competition keywords). However, not all businesses are conducive to these strategies.
Regarding tools, pick the ones (1) you're familiar with, (2) don't have complex billing, (2) and don't lock you in (in that order). There are exceptions, but this is a good rule of thumb (and that's the rule I have been sticking to in my current business).
Don't get bogged down in minutiae. Ship it!