Maybe I'm missing something, but this doesn't look at all like a blog and/or I can't find a way to find any posts.

Also, that is a rough background with it changing every couple of seconds.

I believe the question to pricing strategy can be found in this intro paragraph:

"I'm Dan Grossman, the founder of Improvely and W3Counter. In my spare time, I also run Lignin & Light, a shop for hand-crafted gifts, with most items made on my Glowforge Pro."