So the argument is that Google has to support alternate advertising middleware on their platforms? Like, it's not about "they don't take ads from X" but "they don't let other middle-men get involved deploying advertising onto their platforms"?
This doesn't make any sense to me.
There's a lot to hate about internet advertising, but most of that concerns the race-to-the-bottom problems... and forcing platforms to allow alternate ad providers onto their services seems like a good way to make it worse.
Isn't this a compelled speech issue? Shouldn't I have control over what ads run on my site?
More like a major real-estate provider is being forced to use a management company to manage their rental units, when they have experience and infrastructure for managing these units directly.
Or they're being forced to allow other companies to build rental units on their property, who would in turn pay pay the rent up to the provider.
No, here the real estate agent is so big. No body even comes near in terms of their share of land.
And almost most of the people live in their rentals.
So They just do whatever they want in those rentals, and dont care about anyone.
If YouTube were spun out tomorrow, would they make the same choices in how they source ads? If Google’s exchange is actually servicing the highest quality ads, then great. But if they’re only using it because it’s Google’s it becomes more suspect.
Even if they spun off the most likely scenario is that YouTube would just create their own ad infrastructure just like every other major tech company. They're not going to give away some of their margins, especially at that scale.
Right now they have the advantage that their parent company Google deals with the ads infrastructure for them without any hit to their margins since all the revenue rolls up to the same company anyway.
Even that could be a better outcome. When I worked at Microsoft we often had to “dogfood” some other team’s product even if it was vastly inferior to the front runner. Orgs past a certain size give their managers too many brownie points for making “one solution” that serves the whole company poorly.
What?
So the argument is that Google has to support alternate advertising middleware on their platforms? Like, it's not about "they don't take ads from X" but "they don't let other middle-men get involved deploying advertising onto their platforms"?
This doesn't make any sense to me.
There's a lot to hate about internet advertising, but most of that concerns the race-to-the-bottom problems... and forcing platforms to allow alternate ad providers onto their services seems like a good way to make it worse.
Isn't this a compelled speech issue? Shouldn't I have control over what ads run on my site?