> So Montañez assembled a small team of family members and friends, went to the test markets, and bought every bag of Hot Cheetos he could find.
Well, that would certainly make them sell better, but doesn't exactly make it an accurate test? I think I've heard of other companies doing this, although usually it's to inflate revenue and growth numbers pitching to investors or space in stores. I want to say some company did this recently but I can't remember exactly who.
But don't get me wrong, I love me some flaming hot cheetos and it's a great feeling story. Although I also remember the Wire:
He juiced the sales to make sure the product didn't get killed prematurely. Anyone who came from his background and got that opportunity would have thought to do the same
Well, that would certainly make them sell better, but doesn't exactly make it an accurate test? I think I've heard of other companies doing this, although usually it's to inflate revenue and growth numbers pitching to investors or space in stores. I want to say some company did this recently but I can't remember exactly who.
But don't get me wrong, I love me some flaming hot cheetos and it's a great feeling story. Although I also remember the Wire:
https://www.youtube.com/watch?v=xyg_v7Vxo4A