Netifly at least was as painless as a deploy process as I've ever had; I had a local jekyll instance i was using to build my blog, and all i had to do was setup Netifly so it was pointing at the remote Github repo for that instance, then simply push to master and everything deployed instantly. There certainly are some tools in the area that feel very over-engineered but so far this one has been quite the opposite (other than weird SSL woes, but that was still more or less painless) Can't speak to the backend product being sold here, but the frontend really was painless and performant.