I'd wish every product would tell what's in for me. Telling that it's world changing doesn't mean it's useful or impactful for me, as consumer or as developer. Usually, usual products brand themselves as "new" for differentiation, but real new products stay away from this to not scare people. Usually you notice when something is really "new" (aka means paradigm change) when the marketing says loud "Don't worry, everything will stay the same as it was, no visible difference for you!".