Conversely, if you sell iPhones you only get 10% at most by Apple (Retailers' margins have been reduced to 4.5 per cent from 6.5 per cent, and it further reduces to 1.5-2 per cent if the customer opts to pay by card for the iPhone X).
But on the iPhone, I don't buy V-bucks in the App Store, I buy it in Fortnite, and if Epic can go through the trouble of processing the payment, they deserve all the proceeds.