These faction wars exist for most brands that have any adversarial relationship or buy-in.
Another major example is Xbox vs Playstation. Often because mom is only going to buy you one and not both, so now you're part of that faction when duking it out online. That's certainly how I spent my summer at age 15.
Ideally you grow out of caring which corporation stacks more money, though. Very boring hobby.
As a dev I feel very passionate about open hardware platforms. I don't really care about epic, but the fact they are taking on this fight regardless of motives makes me very happy.
Another major example is Xbox vs Playstation. Often because mom is only going to buy you one and not both, so now you're part of that faction when duking it out online. That's certainly how I spent my summer at age 15.
Ideally you grow out of caring which corporation stacks more money, though. Very boring hobby.